Tuesday, January 28, 2020

Views of transcendentalism versus puritanism Essay Example for Free

Views of transcendentalism versus puritanism Essay The Puritans see God as mysteriously involved in the acts of the universe, whereas the transcendentalists think God is connected to mankind through nature and intuition. The outlook on Puritan writing is that their style tends to be plain and introspective. Transcendentalist writing shows how nature and feelings are triumphant over logic and rationality. In contrast to the plain style of Puritan writing, Jonathan Edwards frequently strikes his audience with powerful words in his literature. He exemplifies this style in Sinners in the Hands of an Angry God but still shows the lowliness of human beings in relation to Gods power, another Puritan trait. In transcendentalist writing, the spiritual and ideal worlds are revealed through the physical facts of the natural world. A writer who uses transcendental techniques is Ralph Waldo Emerson. The work written by Emerson reflecting Transcendentalism is called Nature. The name itself portrays the piece as transcendental, but Emerson uses the forest and its components as symbols of the spiritual world. In comparison, both the Puritans and the Transcendentalists focus on their own perceptions of the world and human existence. Edwards sermon called Sinners in the Hands of an Angry God reiterates the fact that God has more power than man. Wickedness and sin, as Edwards describes, leads man closer and closer into the depths of hell. Mankind is weak and helpless if God is provoked. There is no want of power in God to cast wicked men into hell at any moment. Mens hands cannot be strong when God rises up, (Jonathan Edwards). Edwards uses the phrase Mens hands cannot be strong when God rises up to evidently make his point. His intention is to say that God and his powers should not be taken lightly. No matter how strong the will of man, God has the final say in it all. There is, however, a twist to his intention. Edwards directs the wrath of God mainly upon those who sin and that He [God] is not only able to cast wicked men into hell, but he can most easily do it, (Jonathan Edwards). By using the word wicked, Edwards hints at how man acts in order to provoke God. Sin leads towards mankinds wickedness, therefore angering God. His wrath may come in different ways. Instead of throwing the inhabitants of Earth directly into the fiery depths of hell, He will let mankind destroy itself and withhold His retribution. The wrath of God is like great waters that are dammed for the present; they increase more and more, and rise higher and higher the floods of Gods vengeance have been withheld; but your guilt in the meantime is constantly increasing, and you are everyday treasuring up more wrath, (Jonathan Edwards). Obviously, Edwards uses the water held behind a dam as a symbol. The dam represents Gods hand, and the water is His wrath. Comparing this, Edwards tries to explain that the longer the water is held back, the more force it will have when the dam will no longer support it; the longer God puts off judgment of mans sin, the more powerful His punishment. The sermon Sinners in the Hands of an Angry God is a great example of the Puritan belief of society. A man is ether part of the elect, basically chosen to go to heaven, or of the damned that are sent to hell at Gods force. On the softer side of Gods presence, Transcendentalism takes place. Their view is that intuition and nature as a whole is more powerful than intellect. In Emersons Nature, there is a strong sense of God being present through the wilderness and the natural way of life. All the parts incessantly work into each others hands for the profit of man. The wind sows the seed; the sun evaporates the sea; the wind blows the vapor to the field; the ice, on the other side of the planet, condenses rain on this; the rain feeds the plant; the plant feeds the animal; and thus the endless circulations of the divine charity nourish man, (Ralph Waldo Emerson). What Emerson is trying to get through to his audience is that God works in a process for the good of mankind. When he tells about how the wind, sun, rain, and plant, and how each work together in a cycle to support nature, he is comparing their jobs to God nourishing man. Emerson is also trying to say that without nature and its course, man would not survive. The Transcendentalists believe that the physical facts of the natural world are a doorway to the spiritual and ideal world; an apparent example is that nature always wears the colors of the spirit, (Emerson, Chapter: Nature). Emerson considers God to be present within physical properties of nature, in this case, color. The use of the word always suggests that God and the spiritual world are visible through nature to man no matter the condition. Conversely, do these relations of God and nature apply in any way to man? When a man is described as a particle of God, (Emerson, Ch: Nature), he is a piece of God and the spiritual world. There is a connection between man and nature because of Gods visibility through the environment. Ideally, the Transcendentalists show that man is not only a part of God, but also in nature. People living in the Puritan and Transcendental periods of time believed that God was connected to humanity and the life surrounding it; also, God had the power to reveal himself to mankind and even take control, making Puritanism and Transcendentalism equivalent. Texts like Sinners in the Hands of an Angry God and Nature are good examples of Puritan and Transcendental writing because they exemplify the characteristics and beliefs of each era. Elements in transcendentalism are knowledge and spiritual existence in nature, whereas Puritanism consists of discipline and God revealed through the inner self of man. Whether it be for God to cast wicked men into hell at any moment, (Edwards), or divine charity [to] nourish man, (Emerson), God was presented as a power both to reprimand and nurture civilization.

Monday, January 20, 2020

Author-function :: Reading Literature Essays

Author-function In the second chapter of his book The Order of Books, Roger Chartier deconstructs the way that past and present readers think of authors of texts. He uses Foucault’s term â€Å"author-function,† which Foucault used in his famous essay â€Å"What is an Author?,† to describe this concept. â€Å"Author-function† is an elusive term. In essence, it refers to the way that a reader’s concept of the "author" functions in his reading of a text. His interpretation of a text is shaped by his understanding of its author. Without any concept of who the author of a text is, it is easy to develop many different interpretations of that text. However, in light of an author’s gender, ethnicity, time period, political leanings, or other applicable known information, the text often leans toward one plausible interpretation. For example, a reader’s interpretation of Invisible Man is greatly colored by her knowledge of its author Ralph Ellison as a black man fighting racial discrimination. Her interpretation of the same novel would be quite different if the author was really a white person with a history of racist action. Modern readers rely heavily on their knowledge of a text’s author, often without realizing it, to shape their interpretations of that text. Necessary to a more complete understanding of the concept of author-function is an understanding of the social function of authors through the ages which Chartier lays out in â€Å"Figures of the Author.† Chartier agrees with Foucault, an influential literary theorist who claims that the author-function changed in the 19th century when copyright laws were established. With these new laws, â€Å"a system of ownership came into being . . . strict rules concerning author’s rights, author-publisher relations, rights of reproduction, and related matters were enacted† (qtd. in Chartier 30). In other words, with copyright laws, the author was seen as the source of information and was given credit (and money) for that information. Chartier agrees that author-function did change with these changing ideas of information as property, but he claims that the idea of the author-function is older and broader. According to Chartier, there is evidence that the author served a functional role in the reading of texts in Medieval Europe (31, 59). Foucault acknowledges that in the Middle Ages, anonymous authorship of â€Å"literary† texts was common, while the veracity of scientific texts was judged by the authority of the text’s author (31).

Sunday, January 12, 2020

Ot Regarding Entering Canadian Market Succesfully

OPPORTUNTIES AND THREATS Regarding entering the Canadian market successfully with Douwe Egbert’s new product: Grannie Annie’s hot chocolate milk. A SWOT-analysis (strength, weaknesses, opportunities, threats) is an analysis based on strength and weaknesses on one side, and opportunities and threats on the other side, choices are made. A SWOT-analysis can be used either internal or external. Both analyses together can be put together as a situational analysis. The outcome of this analysis can be the input of the SWOT-analysis. STRENGHTS Since there is a cold climate in Canada, the popularity of hot beverages is high compared to every other drink, leading to a high demand. – Canada’s stable economy – The good financial state of Douwe Egberts could be an advantage over the competitors. – The effective distribution strategies. – High quality product. – Good customer relationship management. – Canada-European Free Trade Associ ation Free Trade Agreement, this agreement is aimed at eliminating all tariffs on goods. WEAKNESSES – Profitability may suffer as a result of strong competition in the Canadian market. Long distribution channels (especially to Canada) OPPORTUNITIES – Outplay other coffee brands by introducing special products like Grannie Annie’s. – Extend product line with other products for non-coffee drinkers – Build new coffee houses on strategic points – Create brand loyalty by making sure customers get the experience needed from drinking Grannie Annie’s – Keep developing new products for customers – Pick clear target group. (Starbucks aims for couples age 25-54 with children, who tend to spend more on non-alcoholic beverages outdoors) –Douwe Egberts should not copy the strategy of competitor’s but create something unique. THREATS – Competition of businesses who are on the Canadian Market (Starbucks, Dunkin Donu ts, Krispy Kreme, McDonalds, Burger King). – Lack of advertisement – Changing prices in Coffee market – By only entering the market with Grannie Annie’s you probably wont get very far. – Wrong target group Developments A development of the surroundings of the costumer will eventually turn into a need that customers will most likely get to have ease and more user-friendly coffee machines, packaging and more.Next to this, sustainability is getting more and more important to customers. DE is known for their sustainability and fairness regarding coffee bean farmers. This can be used for Grannie Annie’s too, regarding Cacao farmers. Also, the sustainability of transport is important and has to be done as carefully as possible. DE Looks forward to train their own coffee and cacao farmers so that the quality can be guaranteed. Also, sustainability can be higher when DE trains own farmers.

Saturday, January 4, 2020

A Comparison of A Midsummer Nights Dream and Romeo and...

Parallel Themes and Characters in A Midsummer Nights Dreamnbsp;and Romeo and Julietnbsp;nbsp;nbsp;nbsp; Certain parallels can be drawn between William Shakespeares plays, A Midsummer Nights Dream, and Romeo and Juliet. These parallels concern themes and prototypical Shakespearian character types. Both plays have a distinct pair of lovers, Hermia and Lysander, and Romeo and Juliet, respectively. Both plays could have also easily been tragedy or comedy with a few simple changes. A tragic play is a play in which one or more characters nbsp;has a moral flaw that leads to his/her downfall. A comedic play has at least one humorous character, and a successful or happy ending. Comparing these two plays is useful to find how†¦show more content†¦nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Hermia is also young, and prudent. When Lysander suggests that One turf shall serve as a pillow for both of us, One heart, one bed, two bosoms, and one troth, Hermia replies Nay, good Lysander. For my sake, my dear, Lie further off yet; do not lie so near. Although this couple has known each other for a while (Romeo and Juliet knew each other for one night when the above quote was spoken), Hermia also abstains from even sleeping near Lysander even though she believes he does not have impure intentions. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Romeos and Juliets families are feuding. Because of these feuds, their own parents will not allow the lovers to see each other. In the a differnet way Hermia is not allowed to marry Lysander. Hermias father Egeus says to Theseus, Duke of Athens, Full of vexation come I, with complaint Against my child, my daughter Hermia. Stand fourth, Demetrius. My noble lord, This man hath my consent to marry her. Stand forth, Lysander. And, my gracious Duke, This man hath bewitched the bosom of my child. nbsp; Egeus tells the Duke that his daughter can marry Demetrius, not Lysander. Hermia replies . . . If I refuse to wed Demetrius, Egeus replies Either to die the death,Show MoreRelatedComparing Differnet Acts of Shakespearian Plays: Romeo and Juliet and Midsummer Night ´s Dream564 Words   |  3 Pagesof Romeo and Juliet and Midsummer Night’s Dream they both were written by William Shakespeare and they both have lovers. Even though they have these similarities the things that will be focused on comparing are Acts 1-3 in Romeo and Juliet and Midsummer Night’s Dream. The First thing being compared in the two stories will be Act 1. In Act 1 of Romeo and Juliet the play starts with a bloody brawl and ends with two lovers meeting at a party, while on the other hand Midsummer Night’s Dream startsRead MoreEssay on A Midsummer Nights Dream: Critical Analysis3103 Words   |  13 PagesMandy Conway Mrs. Guynes English 12 16 March 2000 A Critical Analysis of quot;A Midsummer Nights Dreamquot; William Shakespeare, born in 1594, is one of the greatest writers in literature. He dies in 1616 after completing many sonnets and plays. One of which is quot;A Midsummer Nights Dream.quot; They say that this play is the most purely romantic of Shakespeares comedies. The themes of the play are dreams and reality, love and magic. This extraordinary play is a play-with-in-a-play, whichRead MoreLiterary Devices852 Words   |  4 Pagesconsonant. There should be at least two repetitions in a row. i.e. Peter Piper picked a peck of pickled peppers. Allusion – A reference to a famous person or event in life or literature. i.e. Pyramus and Thisbe, the play-within-a-play in A Midsummer Night’s Dream, is an allusion to the classical Greek play of the same name. Assonance - the repetition of similar vowel sounds in a sentence. i.e. And murmuring of innumerable bees Connotation - The set of associations implied by a word in additionRead MoreAnalysis Of Shakespeare s The Midsummer Night s Dream Essay1165 Words   |  5 Pageshe was trying to get across due to their education. These references would have little effect on the actual plot of the play. These references would be used to describe appearance, personality, mood or occupation. Theseus’s monologue in A Midsummer Night’s Dream, about the insanity of lovers shows this clearly when it describes how the lover in question perceives his love as having ‘Helen’s beauty’, even without being objectively unattractive. This reference was clear and would definitely be understoodRead MoreWilliam Shakespeare1735 Words   |  7 Pagesat some point, but who is he? William Shakespeare, the man who has influenced our culture through his various literary works. What is the truth behind the brilliant man whom penned the renowned words filling the pages of the ever significant Romeo and Juliet, Much Ado About Nothing, or The Tempest? William Shakespeare was born William Shakspere. Aside from contemporary and popular belief, it is a common misconception that his last name included the â€Å"e† after the â€Å"k† and the â€Å"a† after the â€Å"pe†.Read MoreRomeo Juliet: A Dramedy to Remember1358 Words   |  6 Pagesand history. While his historical plays occasionally borrow dramatic elements from his tragedies, Shakespeare set a clear division between the lighthearted ambiance found in A Midsummer Nights Dream and the heart wrenching despair that pervades Hamlet. However, Folger Theatre has cleared this divide with fervor. Romeo Juliet, a play that was once the epitome of tragic theatre, is no longer pigeonholed to the tight confines of tragedy in regards to mood and tone. While the original dialogue and themesRead More The Northern Lights2820 Words   |  12 Pageshave this dream. On the Dover cliffs, under the hot sun, with a director screaming action, and a camera pointing towa rds me, I found Shakespeare. This quarter I had the opportunity to experience Shakespeare everywhere at once. I read four plays: Romeo and Juliet, A Midsummer Night’s Dream, King Lear, and A Winter’s Tale. I sat through eight film productions of various plays and wore those blue library headphones each time. I read numerous sonnets. I attended a production of Romeo and Juliet performedRead MoreWilliam Shakespeare s Romeo And Juliet2829 Words   |  12 PagesThe task of editing Romeo and Juliet has become even more daunting of late. Not only is there the vast critical and performance history of one of Shakespeare’s most famous plays to present intelligibly to modern readers. But new regard for the first quarto 1 (1597), has also complicated the relationship with the longer quarto 2 (1599), on which all modern editions are based In Shakespeares day, there was no ‘correct’ way to punctuate, just as there was no ‘correct’ way to spell. Moreover, it is veryRead MoreWilliam Shakespeare s Sonnets : The Greatest Of All Love Poems1465 Words   |  6 Pageshave remained a popular subject in the world of literature for centuries to come. â€Å"Shakespeare has completely dominated the English-speaking state over the last four hundred years.† When thinking of Shakespeare, his famous plays such Hamlet and Romeo and Juliet are usually the first to come to mind. However, very few people realize he was also one of the most significant writers of all time. â€Å"He [Shakespeare] was the most admired writer in the country by the time he was thirty and the owner of the grandestRead More Uncovering Worth Unknown: The Constancy of Love in Sonnet 1162370 Words   |  10 Pagescareer in 1592 when Henry VI was first produced and performed (Branam). Most notably writing plays such as Romeo and Ju liet, Hamlet, and A Midsummer Night’s Dream, Shakespeare wrote thirty-seven plays altogether, according to general consensus (Gibson). Also notable, though, were his sonnets. Shakespeare began writing his sonnets at approximately the same time as his completion of Romeo and Juliet. One such sonnet is Sonnet 116, or â€Å"Let me not to the marriage of true minds,† which is found in the â€Å"Fair

Friday, December 27, 2019

Unemployment A Social And An Economic Threat - 1127 Words

In the current world, there are many social issues such as vandalism, racism, obesity and prejudice. However, unemployment has become the most histrionic one. Unemployment is both a social and an economic condition. Unemployment is the state where individuals seeking jobs remain un-hired. Unemployment is a global reality where both the developing and developed countries suffer from it. As time goes the condition of unemployment is being worse. Unemployment has become both a social development and a global economic threat. According to the International Labor organization (ILO) report released in 2007, more than one people are working on low wage or are underemployed, as another 178 million is unemployed (Assaad Roudi-Fahimi, 2007). In 2009 the number of unemployed people increased to 212 million. There are many causes that have contributed to unemployment. Some of the key concerns of unemployment are increase in technological change, population increase, increasing cost of item s and lack of education. This essay aims at discussing some of the major causes of unemployment and connects them with certain long lasting effects such as psychological, financial and social problems. There are five different types of unemployment: seasonal unemployment, cyclic unemployment, frictional unemployment, classical unemployment and structural unemployment (Wagner, 2014). The state of unemployment depends on certain economic conditions along with other related factors. Some of theShow MoreRelatedInternational Monetary Fund And The European Union Has Changed The Environment Of The Country s Worst Economic Recession1210 Words   |  5 Pagesstruggling under the weight of the country’s worst economic recession in recent history, the economic, political, and social environment of both the native and immigrant people has changed dramatically, with employment and income rapidly shrinking, and competition within the two groups increasing. This has resulted in lower wages, a contracting labor market, and fewer regularized immigrants; all of which drawing attention to immigration as a growing threat to the cohesion of modern Greek society. GreeceRead MoreThe Effects Of Urbanization On The Belizean Society Essay1515 Words   |  7 PagesThe negative impacts of urbanization shall be discussed by means of the economic, environmental and social aspect. The main negative economic impact of urbanization in Belize is unemployment which ties into social conflict theory. According to Guardian Newspaper the Statistical Institute of Belize released its preliminary results for the April 2014 labor force survey on Wednesday, June 25, and it shows that the unemployment rate has decreased from 14.2 percent in September of 2013 to 11.1 percentRead MoreNypd Radicalization Report : Summary1155 Words   |  5 PagesNYPD Radicalization Report –Executive Summary The NYPD research addresses the issue of Islamic-based terrorism threat in New York City since September 2001. According to the study, the attack plots are planned and conceptualized by residents utilizing Al-Qaeda as their ideological reference and inspiration point (Silber, M. D., Bhatt, A., 2001). The research applies the quantitative method of data collection, which entails observation and surveying procedure. Through surveying technique, UnitedRead MoreEssay on Brazil Unemployment Rate1017 Words   |  5 PagesRunning Head: Brazil Unemployment Rate 1 Brazil Unemployment Rate Students name: AIU Brazil Unemployment Rate 2 Abstract Discussion of macroeconomics and Brazil’s unemployment rate and how it concerns its economy. Brazil Unemployment Rate 3 Brazil Unemployment Rate Macroeconomics is the study of the movement, trends, and changes in the economy over time as a whole (http://moya.bus.miami.edu/). Over the years South America has built their economy from poverty toRead MoreA Critical Appraisal Of Nigeria s Regional Security Challenges1582 Words   |  7 PagesABSTRACT Once considered of lowest concern amongst Nigeria’s social problems, over the previous decade insecurity has since grown at an alarming rate. Where corruption and abuse of power were once the forefront of Nigeria’s problems, it is now insecurity that has that particularly unwanted title. To find the root causes of insecurity, one must look at society as a whole, and in Nigeria it is not necessary to dig very deep: increases in unemployment, poverty, and inequality have created frustration andRead MoreThe General Macro Environment And Industry Attractiveness1101 Words   |  5 Pagesfactors that are present in the macro retail environment in which Kohl’s competes: 1. A potentially high instability of politics (potential threat) 2. Past political support for globalization with the Obama administration, uncertainty abounds with an incoming Trump administration (potential threat or opportunity) 3. Political pressure for increased minimum wage (threat) 4. Governmental support for e-commerce (opportunity) 5. Increasing governmental support for cyber-security (opportunity) Kohl’s has benefitedRead MoreInternal And External Factors Affecting A Business Organization1365 Words   |  6 Pagesaffecting a business organization. With this useful tool they are able to set future goals, define strategic plans and collect information about the social environment in which they operate. This strategic tool is classified by internal factors (Strengths and Weaknesses), means that the company has total control of it and external factors (Opportunities and Threats), the company cannot control it. Internal factors mean that the company has control over it and are able to decide what happens within the businessRead MoreCvs Sets High Standards For Csr Policies944 Words   |  4 Pagesand creating economic opportunities. It â€Å"is supported by strategic priorities and goals, and aligned with the CSR material issues we identified in 2013, a process that was informed by internal and external stakeholders† (CVS Health). One of the factors, which are also included in our CVS ´s mission statement, is to make healthcare accessible and affordable. The market reach of CVS is expanding through a globalized environment. The second of these three pillars of CVS ´s corporate social responsibilityRead MorePresident Franklin D. Roosevelt s New Deal1119 Words   |  5 PagesPresident Franklin D. Roosevelt was elected in 1932, he took office in one of the worst economic crises in American history. The preceding three years were three years of significant hardship that took a toll on the nation’s morale. He won the presidency in a landslide vote over the fairly conservative incumbent Herbert Hoover showing the American people were desperate for changes that could restore the nation to economic prosperity seen in the 1920’s. Once he was inaugurated, he quickly jumped into actionRead More Norma Rae and Labor Conflict Essay examples879 Words   |  4 PagesConflict Labor conflict is strongly portrayed in Norma Rae, especially since in the second half of the 20th century labor unions were taken for granted as a basic workers right (even as membership declined). Norma Rae both emphasizes the power unemployment has over the worker and shows the power that unions can have in the capitalist system. Companies want to control every aspect of the labor process because they need to make profits, and the way in which they control the labor process in Norma Rae

Wednesday, December 18, 2019

Personal Reflection - 1710 Words

This reflection will discuss personal diffidence and how it has influenced my academic studies, including my practice within placement settings. Gibbs reflective cycle (Gibbs, 1998) has been utilised as it illustrates a clear structure for the process of reflection. To conclude this reflection will draw together the themes which have emerged and highlight a clear action for future learning that will be used in order to enhance my future practice. Within my previous occupation as a health care assistant I was subject to workplace bulling which was allowed to continue for an extensive period of time due to ineffective management of the situation. Vartia (2001, p.68) suggests that one of the consequences for the targets of workplace bulling†¦show more content†¦I have reflected upon previous experiences within university; contrasting performing our first group presentation to a recent group presentation experience. I perceive a vast improvement however again there is still margin for improvement and gain in confidence. Brankenbridge and Blows (2008, p.216) have highlighted that there are different ways in which you can challenge, constructive and destructive. Constructive challenges highlight alternatives and leave the person with something of which they can reflect upon, build upon and change. Destructive challenges are delivered in an unskilful fashion leaving the person who has been challenged feeling put down and bad and potentially could be a source of conflict and negative feeling. This is why in the past I have perceived challenging people in practice as a negative action, possibly due to lacking differentiation between destructive and constructive criticism. Analysis: Although I perceive myself as diffident upon analysis I am unaware of how others may perceive my self. According to Barber, McLaughlin and Wood (2009, p. 76) The Johari Window; Luft and Ingham (1955) can show us aspects of ourselves that weShow MoreRelatedPersonal Reflection756 Words   |  4 PagesPersonal reflections are characterized as learning through experience in gaining new insights and changed perception of self and practices. Reflection can be a difficult experience without the support and guidance of an expert (Johns, 2004). This personal reflection presents an exciting opportunity for me to consider how successful my placement in the intermediate care has been in terms of my own personal learning. By reflecting on the positive aspects of the placement, I will be able to make senseRead MorePersonal Reflection And Development Plan1431 Words   |  6 PagesPersonal Reflection and Development Plan Reflective practice has helped many people to improve their learning. It is a valuable tool often used by healthcare and education providers to improve their approach to work by questioning their actions. Throughout my short time spent in Higher Education (HE) I have learned many new aspects of learning like different learning styles and models of reflection and this provides me with an opportunity to look back over these ideas and reflect. This will allowRead MoreReflection Of My Own Personal Development1637 Words   |  7 Pagesbeen established that reflection is a generic term for intellectual and effective activities, in which individuals examine their experiences, in order to develop new understanding and intrapersonal appreciation (Knowles, et al., 2006). Research in this field has advocated reflective practice as an approach to professional development which positively impacts coaching effectiveness (Cropley, et al., 2012). This reflective report shall discuss, analyse and ev aluate my own personal development throughoutRead MorePersonal Reflection Paper1371 Words   |  6 PagesThat is why Id like to take the time to explain a few important topics on invidious comparison and vicarious traumatization, such as; how to stop invidious comparison, identify strategies that I currently use to avoid vicarious traumatization in my personal life, how those strategies will help me avoid vicarious traumatization as a human service worker and what strategies I could develop to avoid it as well. I myself have compared myself to others at such a level that it did damage to my own self-esteemRead MorePsychology Personal Reflection Essay964 Words   |  4 PagesCemetery Visit Death comes to everyone human being living on the planet. I view death in two ways the first one is a long-lived life where the person enjoyed their life and die of natural causes. The second one is a short-lived life they did not get to enjoy the life to which it was given to but taken away by an unforeseen cause. Visiting this cemetery brings me sadness and a eerie feeling, the weather is overcast cloudy and very cold, I can see sun rays ahead of me peaking throughRead MorePersonal Reflection Paper on Health Dimension Goals1109 Words   |  5 Pagestime management skills, and maintaining a life balance of both my academics and my social life. Physical wellness doesn’t only involve aspects of life that are necessary to keep yourself in top condition, but it is also concerned with developing personal responsibility for your own health care. Working out, together with eating well isn’t all you need to do to achieve physical wellness. You must also sleep the recommend hours of sleep and receive regular check ups for you Physician. The physicalRead MoreReflection On Personal Reflection1307 Words   |  6 PagesPERSONAL REFLECTION 2 PERSONAL NARRATIVE This assignment seems to be the most difficult to write because it will encompass a wealth of information. The most important part of this assignment is the opportunity to reflect on the course assignments and the impact this foundational base will have for future classes. Every event in life has to start somewhere and this start sets the stage forRead MorePersonal Reflection786 Words   |  4 Pages My Reflection Paper As relational human beings, people communicate with each other both verbally and nonverbally. Therefore, communication constitutes an important and unavoidable aspect of one’s daily life. Because of communication’s importance, it is beneficial for individuals to investigate their own communication strengths and weaknesses. When people become aware of personal communication weakness, it enables them to take useful measures to improve their communication effectiveness. Thus, inRead MorePersonal Reflection1034 Words   |  5 PagesPersonal Reflection I am very proud of myself for completing my master’s degree this past May. This is my highest educational accomplishment thus far. Also, I feel blessed for my job as a Spanish teacher at Jackson Elementary. Working in a Title I school district has given me the chance to develop new strategies and skills to meet of disadvantaged, at-risk students. Nonetheless, one of my aspirations is also to be an ESL teacher, so I can help English language learners and assist new immigrantsRead MorePersonal Reflection1209 Words   |  5 PagesInterview and Personal Reflection When I arrived at the agency, the room was crowded and many people were waiting for their turned to be served at one of the several tables. The person that I interviewed for this assignment was Emily Hampshire, the coordinator of one of a program called 180. Emily has been with the agency for over a year and is currently the coordinator of the agency’s newest program. This program is a gang prevention and intervention program and was created for the local at-risk

Tuesday, December 10, 2019

Juicy Couture Advertising Analysis free essay sample

Typical high fashion advertisements consist of a beautiful female model, wearing the most expensive clothing, looking classy and elegant. Somewhere there is usually a toned gorgeous man looking at her in awe, also wearing incredibly fashionable clothing. These ads, however effective on the minds of the masses, are not the same approach the infamous Juicy Couture brand takes. Bought by all types of women, from mothers to teenage girls, everyone wants to be part of the Juicy phenomenon. Juicy Couture’s image isn’t the stereotypical wealthy, high fashion kind of depiction. They show a more mainstream glamour and luxurious wealth. Their bedazzled track suits and terrier crowned logo shows their abnormal high end fashion. However, the brand is still very fabulous and expensive being â€Å"Made in Glamorous USA† (â€Å"JuicyDeals†). The advertisements of Juicy Couture try to show this same kind of image. The usual Juicy advertisements are displays of a picturesque suspended girl universe, by reflecting a modern, girlish, avant-garde display with a whimsical kind of spirit (Brown et al). We will write a custom essay sample on Juicy Couture Advertising Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Interesting and bizarre, they never fail to catch the eyes of women and girls of every age and race. Juicy couture has a different and outrageous kind of style that never fails to tap into the needs and desires of girls all over. According to their ads, with Juicy couture women can be prominent, can dominate, and can definitely get anything they want. In 2009, Juicy ran an ad campaign titled â€Å"Do the Dont’s. † Each ad depicted models breaking the rules, being rebellious, and going against what is expected by society. One of the ads shows a women dressed in business-like attire, pale skin, and hair done up in a boy-like style. She is leaning against a man dressed in complete contrast to her. He’s tan and dressed in a more feminine fashion with long shaggy hair, a tulle skirt, and carrying a purse. He stands causally like a female with his hip cocked out to the side. In the background you see a pink mansion like house, with beautiful plants and magnificent windows. Above them it says â€Å"Do the Dont’s. † Below that in light blue, the phrase â€Å"You can always get what you want† is written in messy-like handwriting. The items being advertised is everything from clothes, purses, jewelry, and perfumes. The purse and the fur coat, the socks, and the black dress are all Juicy Couture. Below their feet is the unmistakable â€Å"Juicy Couture† logo. In big, bold, fancy lettering, outlined in white. The overall name for the campaign is a striking small simple phrase that catches the eyes and can hook audiences in. On the ad it’s in black block lettering, at the top of the picture in a small type of font. To say do what is unexpected of you is something Juicy already does however, for this campaign, they are saying if girls want to be a part of this fun, superficial, girly, unrealistic world, you have to be different. When the line first came out it was different kind of high fashion that no one had seen before. They then incorporated that into their whole theme of their ads by showing a more unrealistic view of the wealthy with a forward-thinking view of fashion The house is a girly fantasy, being that it is pink, but it also shows how the pair are probably rich, and the rest of the house is just as wonderfully exotic as the two in front of them. It’s like they are a part of this beautiful world that only a few are able to see and to be like those in the picture it is necessary to be just as unrealistic as them. â€Å"You can always get what you want† is the main concept of the advertisement. In a bright blue color and it look as if it was hastily written on top with a paint brush, it is the first thing to notice. The phrase is big, bright, and takes up most of the page making it truly stand out. The two phrases correspond with each other. If you â€Å"do the dont’s† â€Å"you can always get what you want. † Or â€Å"you can always get what you want† by doing the â€Å"dont’s. † The phrase implies that with juicy couture you can get whatever you want. The models in the background give the message even more of a meaning with how they look. They give off the air that they truly can and do have whatever they want. It is even written like the person who wrote it, didn’t care about what people think. Who wouldn’t want to have everything? Jib Fowles in an article wrote about how advertising use different types of appeals in advertising. Fowles says as a â€Å"need for dominance† and a â€Å"need for prominence† is one of the ways that advertisers pull people in. This advertisement feeds the desire for women â€Å"enjoy prestige and high social status† (65). Women aspire to control and want to be admired. These appeals are shown in just the catchphrase of the advertisement, never mind the photo behind them. Although the writing may be the first thing seen behind it is an abstract photo Juicy is famous for. The female model is in control, and strongly dominates the photo. Her direct gaze toward the camera is confrontational showing she is unafraid of power, her smirk saying she already knows she’s got it all. She stands in a firm yet casual pose showing she’s comfortable with her status, even though to some people it could be unsettling. She’s happy and at ease with her life and wouldn’t change a thing. These aspects make her more of a conformist which is opposite of what a women in fashion should look like. She causally has her arm on his shoulder further showing her dominance. He is like her pet, or maybe her play toy (Brown et al). She is prime example as to what Fowles says about prominence and dominance. This model obviously shows both with her strong contrast to her male counterpart emphasizes this fact even more. Dressed casually like a girl the male model’s chest is bare showing to the audience that he’s not trying to be a girl but he’s not afraid feminine side (Brown et al). They differences between our very strange couple also leads into the â€Å"Do the Dont’s† aspect of the campaign. A man dressing like a woman is definitely going against the grain. In most advertisements men are shown as the strong leader of the person who dominates, but here it is quite clear that he couldn’t care less about being in control or anything. He is perfectly happy with his life and how he is dresses. This isn’t what is expected of a man today, not in the least. The point of the ad is to sell the viewer not a single commodity but to convince the consumer that wearing their clothing will lead them to a new lifestyle (Fowles 62). The ads instruct them to do whatever it takes to get the glamorous life they want, doing the â€Å"dont’s† and â€Å"making a mess. † However, it also emphasizes the fact that Juicy Couture is â€Å"Doing the dont’s† with their actually clothing line. With outlandish fashion rules they are trying to get audiences to remember fashion doesn’t have rules, and Juicy took that idea to the next level with their own set of rules. Women don’t have to listen to the conventional rules about life or about what they wear. The ad plays on feminine desires to be better looking than everyone else, to be different and in control.